Simon trained at Y&R in London before moving to Saatchi & Saatchi where he worked under the legendary Paul Arden.
Subsequently moving to Lowe, Simon became a creative director and Head of Copy.
On leaving Lowe he became a worldwide freelance creative consultant, working in London, Australia, New York, SE Asia and throughout Europe. While in Australia, he had his own monthly column in the leading advertising trade magazine Campaign Brief.
Simon has won more than 20 major creative awards, and has had over 2 dozen pieces of his work published in the D&AD Annual. He has been a D&AD juror in 1997, 1999 and 2007, an Association of Illustrators juror 2006, and a D&AD lecturer on change in the advertising industry.
Simon has worked in advertising, direct marketing, integrated, digital and design agencies, for brand consultancies, live marketing/events companies, media agencies and brands.