Simon is an author and songwriter.
The Morphant’, his 5-star reviewed children’s novel, was published under the pen name of Cornelius Fuel in Matador paperback. As a proofreader, Simon has worked for Penguin/Michael Joseph on books by Dickens, Trollope and Bram Stoker in the Penguin English Library series, plus Jeremy Clarkson, Jamie Oliver, and others.
He trained as an advertising copywriter in London at Young & Rubicam and Saatchi & Saatchi. He was Head of Copy at Lowe, and a CD at Leo Burnett. He has won over 20 advertising awards, and was a D&AD judge 3 times.
In other fields, Simon was a co-founder of ELFy, the app-based medication alerts system. He created the name and directed the brand identity, navigation and content.
